I got your enterprise application for tagging right here
A few weeks ago, I spoke with PR Week's Keith O'Brien about tagging and social search for an article that showed up in the January 23 edition of the magazine, "Marketers: Start your search engines." During our conversation, we spoke about a variety of topics, and a few quotes of mine ended up in the piece (believe me, this isn't an ego-driven post). However, one of the things we discussed more that wasn't included was what the inclusion of tagging in the enterprise would be. One example cropped up a bit ago, with the use of the Outlook Tasks feature in the popular email software by way of tagging.
This afternoon, a little birdie dropped something else I hadn't seen before in my inbox, and it's something pretty cool when it comes to tagging and social bookmarking. Take a look at this press release from PR Newswire, and see if you notice anything new and interesting. Then, see what's after the jump.
That's right - PRN has added an "Add to del.icio.us" feature to its press releases. So now, with just a few clicks and a login to del.icio.us, you can tag and ship off any press release that you want. Some people (including myself) have been critical of the newswires and how they've adapted (or slacked off) when it comes to new media tools. While neither of the "big two" - PR Newswire or Business Wire - have done everything right, both have shown a some smarts by adding features such as RSS Feeds or allowed interested bloggers [ahem] to take part in what used to be journalist-only features of the sites and services. In this case, if there was ever a truly simple way to get in front of bloggers and others who might be interested in your story, this was it. Oh, and PR Newswire did a great job here, too. =)
Comments
You should add a few rap singers to your client roster. If anyone needs good p/r - its them, and MWW is da bomb.
Just kidding, nice work, I read your blog every day and its very insightful.
Posted by: Ira D. Varko | February 7, 2006 01:20 PM