Comments on: Blogs and PR http://www.openthedialogue.com/2006/02/blogs-and-pr/ Digital media tools, solutions and strategies from MWW Group Fri, 13 Aug 2010 03:11:32 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Jeremy Pepper http://www.openthedialogue.com/2006/02/blogs-and-pr/comment-page-1/#comment-50 Jeremy Pepper Mon, 13 Feb 2006 05:29:58 +0000 http://staging.zubrcom.net/openthedialogue/?p=88#comment-50 You've seen OZ, right Tom? And, Keith, you're right. It depends on the story, the audience. If I have an executive to respond to another post, should I offer them up? If not, why not? What are the rules in blog interaction - we are learning as we move forward, and while I have the luxury of somewhat getting it (who really gets it?), I know that there are still curveballs out there. At least I'm not going to pound my chest as an expert, like others, when it would be hard to really say what blogs are successes. You’ve seen OZ, right Tom?

And, Keith, you’re right. It depends on the story, the audience. If I have an executive to respond to another post, should I offer them up? If not, why not? What are the rules in blog interaction – we are learning as we move forward, and while I have the luxury of somewhat getting it (who really gets it?), I know that there are still curveballs out there.

At least I’m not going to pound my chest as an expert, like others, when it would be hard to really say what blogs are successes.

]]> By: Blog Run http://www.openthedialogue.com/2006/02/blogs-and-pr/comment-page-1/#comment-51 Blog Run Mon, 13 Feb 2006 05:23:49 +0000 http://staging.zubrcom.net/openthedialogue/?p=88#comment-51 <strong>Dear John Letters, M&A Comes to PR!, and It Just Doesn’t Matter (apologies to Meatballs)</strong> Marketing Begins at Home: Dear Bacon’s While MediaListsOnline is a great tool … it’s a tool that is stuck back in the 90’s. David Parmet has learned the fun way that there’s no real way to do searches on terms that he needs. ... Dear John Letters, M&A Comes to PR!, and It Just Doesn’t Matter (apologies to Meatballs)

Marketing Begins at Home: Dear Bacon’s
While MediaListsOnline is a great tool … it’s a tool that is stuck back in the 90’s. David Parmet has learned the fun way that there’s no real way to do searches on terms that he needs. …

]]> By: Keith http://www.openthedialogue.com/2006/02/blogs-and-pr/comment-page-1/#comment-49 Keith Fri, 10 Feb 2006 15:08:01 +0000 http://staging.zubrcom.net/openthedialogue/?p=88#comment-49 Good point, Mike (and Tom, above). The question I pose, then, is when all of these communities have ample opportunities to engage themselves with or without corporate/PR agency help, what is that value-add to participate? Is it products? Is it press releases? Is it sit-downs with executives? The answer depends on the environment, but, also, the answer is not simple. Good point, Mike (and Tom, above). The question I pose, then, is when all of these communities have ample opportunities to engage themselves with or without corporate/PR agency help, what is that value-add to participate? Is it products? Is it press releases? Is it sit-downs with executives? The answer depends on the environment, but, also, the answer is not simple.

]]> By: Mike Manuel http://www.openthedialogue.com/2006/02/blogs-and-pr/comment-page-1/#comment-48 Mike Manuel Thu, 09 Feb 2006 21:51:50 +0000 http://staging.zubrcom.net/openthedialogue/?p=88#comment-48 It seems that a lot of us are still caught up with the push-centric models of traditional media relations, where disruption is the tactic and the “audience” is just the receptacle for a “pitch.” The problem is that this way of thinking just doesn't translate well when bloggers are the audience. I think when it comes to effectively engaging this community, we need to focus more on pull-centric models where inclusion is the tactic, and we create and host conversations, verses trying to insert ourselves in them. It seems that a lot of us are still caught up with the push-centric models of traditional media relations, where disruption is the tactic and the “audience” is just the receptacle for a “pitch.” The problem is that this way of thinking just doesn’t translate well when bloggers are the audience.

I think when it comes to effectively engaging this community, we need to focus more on pull-centric models where inclusion is the tactic, and we create and host conversations, verses trying to insert ourselves in them.

]]>