Lexus IS gets the new media treatment

January 5th, 2006
Author: DialogueMedia

ClickZ’s Pamela Parker reports Thursday that Lexus is going all new media on us with its latest campaign, LexusFusion.com, which is using podcasts and video to market the new IS model. This marketing effort is specifically aimed at the African-American community, and features music selections in the hip-hop / jazz fusion genre. In addition to the above-mentioned elements, Lexus is also advertising widely on blogs.

[via Marketing VOX]

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