How blogging continues to reach into business
The Dallas Morning News' Mary Jacobs writes this week about how blogging has made its way into the world of business, with many companies bringing in individuals to blog on behalf of their firms, and the moves by other companies to add blog-related responsibilities to the tasks of marketers and public relations staffers.
To generate traffic, a good corporate blog can't just spout the company line, because readers expect the openness and even irreverence that characterizes most blogs. Corporate bloggers must balance readers' expectations of freewheeling self-expression with the goals of the corporation.
This quote is what I'd consider most important out of this whole article - it's key that companies realize that they can't just post blog entries about every little thing going on at the company, making it sound like a commercial. If you add value to the blogosphere, the blogosphere will return the favor.
