Thinking of blogging? Think carefully.
December 30th, 2005Author: DialogueMedia
Over at Being Reasonable, Marc Babej offers some suggestions – in the form of criticism – about how companies should – or shouldn’t – blog. From a blogger’s perspective, most of these things are common sense. But apparently there are still a lot of firms who think they can enter the sphere and not have a true “conversation” with customers, prospects, or interested parties. If you want to continue to “talk down” to the public, then don’t open a blog, because you won’t be pleased with the results. Make it realistic, create a true dialogue where people can get some access into what your company is all about, and don’t create a commercial for yourself, as readers will see right through it.
Thanks for sharing this, Marc. It’s great advice for the new year.
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Tags: Blogging
