Comments on: New PR and the Kryptonite situation http://www.openthedialogue.com/2005/12/new-pr-and-the-kryptonite-situation/ Digital media tools, solutions and strategies from MWW Group Sat, 24 Dec 2011 13:50:28 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Tom Biro http://www.openthedialogue.com/2005/12/new-pr-and-the-kryptonite-situation/comment-page-1/#comment-33 Tom Biro Thu, 22 Dec 2005 17:37:15 +0000 http://staging.zubrcom.net/openthedialogue/?p=66#comment-33 Donna, Thanks for dropping by and your comments. I had seen the item from Shel's site, my issue was more about timing than anything - perhaps that wasn't so clear in my comments above. At the end of the day, what's most important is that we all learned something here, or at least were "woken up" to something as PR pros. And, as you say, the majority of your customers might not have been regularly reading blogs, but that doesn't mean that blogs aren't going to be the sources of information they find when searching on the 'net. Additionally, just because your customers weren't reading blogs doesn't mean your potential ones weren't. The fact that I've been following this story for quite a while and seen you actively commenting, positively or negatively, with a number of bloggers tells me that Kryptonite is definitely aware of how it needs to participate in the conversation. Thanks again for commenting, I really appreciate it. Donna,

Thanks for dropping by and your comments. I had seen the item from Shel’s site, my issue was more about timing than anything – perhaps that wasn’t so clear in my comments above. At the end of the day, what’s most important is that we all learned something here, or at least were “woken up” to something as PR pros.

And, as you say, the majority of your customers might not have been regularly reading blogs, but that doesn’t mean that blogs aren’t going to be the sources of information they find when searching on the ‘net. Additionally, just because your customers weren’t reading blogs doesn’t mean your potential ones weren’t.

The fact that I’ve been following this story for quite a while and seen you actively commenting, positively or negatively, with a number of bloggers tells me that Kryptonite is definitely aware of how it needs to participate in the conversation. Thanks again for commenting, I really appreciate it.

]]> By: Donna Tocci http://www.openthedialogue.com/2005/12/new-pr-and-the-kryptonite-situation/comment-page-1/#comment-32 Donna Tocci Thu, 22 Dec 2005 17:23:43 +0000 http://staging.zubrcom.net/openthedialogue/?p=66#comment-32 Hi Tom: Thanks for the thoughtful reply to Dave's interview. I agree with most of what you are saying, by the way. However, just to clarify, you might want to read the extensive interview I did with Shel and Robert over at Naked Conversations in July, '05 where we talk about the fact that Kryptonite did, indeed, post information to our website during this time. Anyone who went to our site after day 3 saw exactly what you suggest about we were researching the issue and have a plan soon. Not a blog where people could interact with us, but with a company of only 25 people, there wasn't someone at a computer constantly to interact with! We were all in planning meetings. Also, and I've had this discussion with many bloggers in the last year, the majority of our customers were not reading blogs. Truly. We know that the majority of the people who were calling and emailing us heard about the issue from their friends, or local bike shop or, EGADS!, mainstream media. Remember, this was in the New York Times, on CNN and on NPR to name but just a few of the hundreds of traditional media hits at the time. Yes, you are correct, more and more people are online and yes, some of our customers were online then, no question, even more are now. But, even still, the bike industry, as a whole, is not doing much blogging. Companies need to take into consideration where the majority of their customers are coming from or getting their information and market that way. Might be blogs, might not be. Each company needs to make that choice. Also, when in the middle of a crisis, if you haven't researched your company's 'space' on the blogosphere to see who are the influencers, the middle of a crisis is not the time to do that. Just a couple of thoughts from me before I head off for the holidays. Thanks, again, for your comments, Tom. I truly have enjoyed 'meeting' smart people such as yourself over this last year plus. Happy Holidays. Donna Hi Tom:
Thanks for the thoughtful reply to Dave’s interview. I agree with most of what you are saying, by the way.
However, just to clarify, you might want to read the extensive interview I did with Shel and Robert over at Naked Conversations in July, ‘05 where we talk about the fact that Kryptonite did, indeed, post information to our website during this time. Anyone who went to our site after day 3 saw exactly what you suggest about we were researching the issue and have a plan soon. Not a blog where people could interact with us, but with a company of only 25 people, there wasn’t someone at a computer constantly to interact with! We were all in planning meetings.
Also, and I’ve had this discussion with many bloggers in the last year, the majority of our customers were not reading blogs. Truly. We know that the majority of the people who were calling and emailing us heard about the issue from their friends, or local bike shop or, EGADS!, mainstream media. Remember, this was in the New York Times, on CNN and on NPR to name but just a few of the hundreds of traditional media hits at the time.
Yes, you are correct, more and more people are online and yes, some of our customers were online then, no question, even more are now. But, even still, the bike industry, as a whole, is not doing much blogging. Companies need to take into consideration where the majority of their customers are coming from or getting their information and market that way. Might be blogs, might not be. Each company needs to make that choice.
Also, when in the middle of a crisis, if you haven’t researched your company’s ’space’ on the blogosphere to see who are the influencers, the middle of a crisis is not the time to do that.
Just a couple of thoughts from me before I head off for the holidays.
Thanks, again, for your comments, Tom. I truly have enjoyed ‘meeting’ smart people such as yourself over this last year plus.
Happy Holidays.
Donna

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