And if Google Base didn't do enough already
Just a few weeks ago, we all learned about Google Base, the search company's entry into the mass indexing market (which basically has one player - them). Just a few days ago, on the Google Base blog, Gavin wrote about yet another amazing feat (and I use feat, not feature, intentionally) that the service brings - the ability to drive traffic to your brick-and-mortar store's door - by combining the existing Froogle shopping search with Base.
