NewsGator's reach continues to grow
Last night, Om Malik scored a big one when he informed about NewsGator's intent to purchase RSS feed newsreader NetNewsWire, which runs on the Mac OS. This comes less than six months after the firm purchased Nick Bradbury's FeedDemon (which I use at both home and work) - and it's probably not the last move of this type. This afternoon, I read over at Scoble's that yes indeed, NewsGator has purchased Ranchero Software, the makers of NetNewsWire.
Why all the fuss? Well, NewsGator has taken the "tough noogies" out of acquisitions by opening up its existing platform to users of various software - in this case NetNewsWire and FeedDemon - adding a new level of functionality (synchronization at multiple locations, online access when software isn't available) while keeping you, the user, comfortable. So while it is a subscription service, current users of those packages have been given two years of access to NewsGator's offerings - and don't have to "change" the way they were using their RSS reader prior to this event. Additionally, this creates an excellent - and true - cross-platform integration (through NewsGator Online) of a service that's important to many blog authors, readers, and other users of RSS.
