Google Blog Search - all those choices
Costa Tsiokos is asking why Google has so many interfaces for its Blog Search tool. In actuality, it's all about comfort level and user choice. Just as you can get to this site by going to openthedialogue.org or openthedialog.net (among others), Google has set up their Blog Search function to be somewhat ubiquitous across its network, enabling users of the Blog*Spot hosting service for Blogger to easily access it while offering a Google-esque blogsearch.google.com for those who are used to heading over to the primary Google page.
This isn't about too many extensions of a brand or anything, it's just offering something to anyone who might be utilizing Google's many services, essentially those in the blog arena.
Comments
I understand having different URLs redirect there. But this goes beyond that: The look and feel are different between search.blogger.com and blogsearch.google.com. Again, you get the same results; I just doen't see point in giving it a Blogger "skin", when Google's brand is stronger.
I guess this is in marked contrast to Yahoo!, which annihilates every brand it acquires (broadcast.com, etc.). I'm sure it'll do that with the recent upcoming.org buy as well.
Posted by: CT | October 10, 2005 08:12 PM